Tourism Hamilton Strategy
About the Tourism Hamilton 2024-2028 Strategy
Hamilton's Tourism Strategy is rooted in a vision to become
a top Canadian destination celebrated for its vibrant tourism districts, captivating nature-based activities, and authentic and sustainable experiences. Embracing a regenerative ‘whole city’ approach, the strategy revolves around four strategic priorities.

Strategic Priorities
Grow Hamilton's Reputation as a Leading Tourism Destination
Cultivate Vibrant Tourism Districts
Promote and Support the Sustainability of Natural Assets
Strengthen Hamilton’s Major Events and Festival Sector
By implementing these strategic priorities and related actions, Tourism Hamilton aims to position the city as a dynamic and sustainable tourism destination that drives economic growth and fosters Hamilton's unique identity within and beyond our borders.