New Tourism Hamilton brand wins Economic Developers Association of Canada Award

HAMILTON, ON – The City of Hamilton’s Tourism and Culture Division has won a national marketing award for its new brand from the Economic Development Association of Canada (EDAC).

The award was announced Sept. 11, 2018 at EDAC’s 50th annual conference in Fredericton, New Brunswick. EDAC is Canada’s national organization of economic developers offering professional development and comprehensive professional resources.

“It’s great to see Tourism Hamilton’s new brand recognized on a national level by our economic development peers. It’s an exciting time to welcome visitors to the city as Hamilton continues to transform in such interesting ways. This new brand will help us continue to shift perceptions about Hamilton and convey its appeal as a destination full of incredible urban and outdoor experiences. Congratulations to staff in the Tourism and Culture Division for this recognition.” -  Jason Thorne, General Manager, Planning and Economic Development

Tourism Hamilton launched its new brand in late 2017 to leverage the city’s exciting renewal and to capture what makes the city such a unique and appealing destination.

The new logo and visual presentation celebrates Hamilton’s distinct contrasts ranging from urban and rural to historic and trendy. The tagline “It’s In Our Character” refers to Hamilton as unpretentious, welcoming, unapologetically gritty, and full of unexpected beauty and bold contrasts.

Quick Facts

• The new Tourism Hamilton brand was developed in partnership with local creative agency Cinnamon Toast.
• Hamilton welcomes more than six million visitors annually who spend an estimated $530 million in the city.

Additional Resources:

• Economic Developers Association of Canada
• Tourism Hamilton