Tourism Hamilton Launches Hamilton Culture Pass

HAMILTON, ON - Tourism Hamilton, in partnership with the Hamilton, Halton, Brant Regional Tourism Organization and four of Hamilton’s most popular cultural attractions, is pleased to announce the launch of the ‘Hamilton Culture Pass’.

The Pass presents discounts and value-added incentives on an online purchase of combined admission to the Art Gallery of Hamilton, Canadian Warplane Heritage Museum, Dundurn National Historic Site and Royal Botanical Gardens.

The public are invited to save 15% on admission to Hamilton’s top cultural attractions and receive free souvenirs and discounts on gift shop purchases and at participating restaurants.

Targeting external (tourist) audiences with paid and integrated organic social media campaigns, and partnered promotional tactics, the Hamilton Culture Pass is designed to:

• Increase visitation to partner sites by external (tourist) audiences
• Extend length of stay in Hamilton
• Increase overnight bookings
• Increase awareness of Hamilton’s Cultural appeal
• Increase awareness of Hamilton’s top four cultural attractions
• Combine promotional power and dollars through partnership

Quick Facts

• The Art Gallery of Hamilton is the oldest and largest gallery in southwestern Ontario with over 10,000 works in its permanent collection.
• Canadian Warplane Heritage Museum houses a collection of almost 50 aircraft and displays – all dedicated to Canada’s rich military aviation history from World War II to present day.
• Dundurn National Historic Site includes a large stately home built in the 1830s, a 2-acre Kitchen Garden, The Hamilton Military Museum and The Coach House which houses The Castle Shop.
• Royal Botanical Gardens is Canada’s largest botanical garden comprised of 2,700 acres of cultivated garden areas, nature sanctuaries and walking trails.
• Hamilton attracts six million visitors annually who spend an estimated $530 million.

Resources

www.tourismhamilton.com/culturepass